Privacy Policy

We respect your privacy and are committed to protecting it. Every Superhero wants to keep their Secret Identity a secret! The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used. This statement only applies to this Blog.

Who we are

The Allergy Superheroes Blog is an extension of Allergy Superheroes, LLC. This is where we share our personal experiences and opinions regarding food allergies, along with news, recipes, product/service reviews, and other articles of interest to the Food Allergy Community. We are not medical professionals and nothing on this site should be construed as medical advice. Our website address is: Our accompanying business website is The Allergy Superheroes website is governed by its own Privacy Policy, which can be viewed here:

Use of Site = Consent

By using the Site, you consent to this Privacy Policy.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

If you leave a comment, certain information may be publicly visible. You will be asked to input your name, email address, and your comment. You may optionally add a link to your website. Your email address will never be available publicly.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

You also have the option to receive email notifications of replies to your comments, or of all comments. You do not have to select this service to leave a comment. If you opt in to this service, we will use your email address to automatically send you notifications of comments you have subscribed to. You may opt out at any time by clicking the link in the email notifications. We will not use your email address for any other purpose.

We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

Mailing List

You may sign up for our mailing list from the Mailing List form or in the side bar of the Site. If you do, we will periodically send you newsletters from Allergy Superheroes. These newsletters may be used for advertising purposes, in addition to sharing content we believe will be of interest. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Site to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties. We only deliver emails to individuals who opt into our mailing list. An “Unsubscribe” link is included in every email.


If you make a purchase with Allergy Superheroes through the product links in the sidebar of this website, or through the “Shop Allergy Superheroes” page, we will collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. If you place such an order, you will be governed by the Privacy Policy on the Allergy Superheroes official website, which you can view here:


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


We may log information using cookies, which are small data files stored on your browser by the Site. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website. For more information about cookies, and how to disable cookies, visit While you can disable cookies, the website may not function properly for you if you choose to do so.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

We use Google Analytics to help us understand how our audience uses the Site. Google Analytics uses cookies to track Site usage. These include both session and persistent cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to help us understand how our audience uses the Site. Google Analytics tracks information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, Google Analytics will collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. Google Analytics may also collect data such as demographics, interests, and/or behavior. No other personal information is captured by Google Analytics.

You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

How we use your data

We may use the information collected in the following ways:

  • To operate and maintain the Site
  • To create your account, identify you as a user of the Site, and/or customize your experience on the Site
  • To send you promotional information, such as newsletters, if you opt in to that feature
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts
  • To respond to your comments or inquiries
  • To provide you with user support
  • To track Site usage
  • To track and measure advertising on the Site
  • To protect, investigate, and deter against unauthorized or illegal activity

Who we share your data with

Other site visitors may see any public information you have included with your comments.

The Site currently uses the following third-party service providers:

  • Google Analytics – this service tracks Site usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address and demographic information, but no other personal information is captured by Google Analytics. Your data is captured in aggregate, which means that it does not identify you alone, but combined with data from other parties.
  • Mail Chimp – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. You can read Mail Chimp’s privacy policy here:

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Site’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you opt in to our newsletter, we will keep you on the list indefinitely, unless you unsubscribe or ask to be removed.


Internal Advertising

Our Site contains links and embedded “Buy Buttons” to products from our parent company, Allergy Superheroes. Following these links and/or placing an order means you will be governed by the Privacy Policy on the Allergy Superheroes official website, which you can view here:

Display Ads

We may, in the future, use third-party advertising companies to serve content and advertisements when you visit the Site, which may use cookies, as noted above.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Allergy Superheroes is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to  As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Behavioral Advertising

We may, from time to time, use collected data in conjunction with third-party companies (such as Google, Facebook, Instagram, etc) to provide you with targeted advertisements, remarketing/retargeting, or marketing communications we believe may be of interest to you. These companies use cookies to serve ads based on someone’s past visits to the Website. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

What rights you have over your data

  • Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at to be removed from our mailing list. We will still send emails pertaining to any order you placed.
  • Access – You may request the personal information we have about you by submitting a request to
  • Amend – You may contact us at to amend or update your personal information.
  • Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit your request to

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

Sensitive Personal Information

At no time should you submit sensitive personal information to the Site. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

Visitor comments may be checked through an automated spam detection service.


The Site does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at and we will use our best efforts to promptly remove such information from our records.

European Residents

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Changes to the privacy policy will be posted on this page. We strongly recommend checking back regularly. This Privacy Policy was last modified on 3/20/19.

Our contact information

Allergy Superheroes, LLC
3330 S Broadway, #597
Englewood, CO 80110